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What-s-Up

Castanet celebrates 14 years

In 2000, local focused internet sites like Castanet were few and far between and the ones that existed made little impact. Back then, not many internet start-ups celebrated a first birthday much less a second or third.

Nov. 1, 2014, marks Castanet's 14th year serving the Okanagan as its home page.

The site continues to grow and evolve as more and more readers come to Castanet for news, entertainment and sports.

"Every week we are attracting about 350,000 different people to our website. The second best metric is our page impressions which are over 8.8 million per week typically," says Castanet General Manager/Sales Manager, Chris Kearney.

"That makes us number two in the province for general news, beating The Province newspaper, The Sun, Global News and CTV in both time spent on the site and the amount of pages people consume."

You can add to that more than 48,000 ads in one of the largest classified sections in the province.

The company, started by then SILK-FM owner Nick Frost on Nov. 1, 2000, has gone through many iterations in 13 years and passed numerous milestones.

Over 125,000 stories have been published on the site since Nov. 2000. A number that is likely a little low as our story count numbering system didn't start tracking until 2004.

Last year the Castanet team posted 16,175 stories.

"It seems significant to me. It's just a reflection of how hard our news team works" says Kearney.

While other traditional news media struggle, Kearney says he sees nothing like that on the horizon for Castanet, that continues to grow and gain new loyal readers every day.

"When I got here in 2001 we had five staff. We're up to 27 staff working in an office of about 4,000 square feet," says Kearney.

"I see no real signs of flattening out. We see consistent growth of visitor traffic and revenues year over year."

The team at Castanet wants to thank you for your loyalty and support.

What's your favourite section? News, Weather, Sports, Letters, Classifieds, Polls, Photo GalleriesForums  or Classifieds, send us your thoughts and let us know what you would like to see more of on your homepage - send to [email protected]

Thank you for making Castanet your homepage.



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