West Kelowna  

Library rebranding itself

The Okanagan Regional Library is rebranding itself.

The Peachland branch of the ORL is involved in a rebranding event 'Connecting Curious Minds', Nov. 18 from 11 a.m. until 3 p.m.

The library closed in late May when a vehicle crashed through the building, causing significant damage. It reopened two months ago.

The library board took the opportunity to do more than just remodel.

"It was time for the ORL brand to evolve to represent better what libraries are, and how they benefit the community," said Michal Utko, marketing and communications manager.

“All ORL branches have personalities that reflect the communities they serve. We invested a lot of time and effort into gathering and implementing gathered feedback from our staff and communities about what the library means to them".

Along with the changes inside, Utko says people will start seeing the new brand on trucks, vans, buildings, print material along with their website and social media platforms.

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