Okanagan Spirits Craft Distillery will donate three meals for every spirits advent calendar sold or every full size bottle sold

Buying spirits to raise spirits

Okanagan Spirits Craft Distillery in Vernon and Kelowna will kick off its annual Holiday Hot Meals campaign on Thursday.

The distillery will donate three hot meals for every spirits advent calendar or full size bottle sold.

The Vernon-based family distillery started the charitable initiative, now in its third year, in an effort to give back to those who may need a lift during the holiday season.

“We launch this campaign each year on Black Friday weekend to put a different kind of twist on the usual mad consumerism that is wrapped up in that day and the whole holiday spending push,” said CEO Tyler Dyck.

“It’s really quite simple. We 'pay it forward' by donating on behalf of those who wish to treat those on their holiday shopping list to a fine whiskey, gin or vodka, or even that perfect holiday spirits advent calendar, but also like to know that their purchase goes towards making the holidays a little bit nicer for those that are less fortunate.”

Over the last few years, the distillery has been able to donate the funds to provide thousands of hot meals to the local missions in each of the communities where it operates.

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