This article is written by or on behalf of an outsourced columnist and does not necessarily reflect the views of Castanet.
The secret to internet success
2014 has been such an exciting year for me in many ways. Lots of lessons, progress and of course a few setbacks.
A firm grip on the reality of life reminds me that flowers don’t grow in a desert where the sun always shines. We need periods of contrast in order to frame our reality.
One of the areas I have been spending a lot of time in is the internet marketing sphere and I am by no means an expert, but I have been able to figure out a few very important aspects that have severely and positively impacted my marketing ability for my adventures, charity and businesses.
Of course as we compete on the internet we have a much larger environment to make our statement. We want to succeed but how do we best deliver our message. In particular one aspect that always gets my attention is video. Like it or not, we live in a world driven by entertainment. Video has evolved to the point where we can literally record important aspects of our lives with a cell phone not much larger than a credit card. By 2017 it is forecast that 70% of bandwidth will be used up by video viewing!
What used to take hundreds of thousands of dollars of camera equipment and the knowledge built up from a university degree in post production technology has been replaced by the smart phone evolution and apps that cost less than a lunch time snack in a restaurant.
The most important aspect of the internet I have found out is not to do with the quality of the video or the blogging but the reach of the product, the success of the distribution.
What is the point of spending thousands of dollars on fancy video production if nobody is going to see the video. Search engine optimization is the most critical area for you to learn about if you are interested in being successful on the internet.
It does not matter if you are writing a Kindle eBook, putting out a video or creating a web page for your audience, your search engine ranking is what will make you or break you. Many internet millionaires have made their fortunes publishing Kindle eBooks. In many instances, they never wrote a single word of copy. Their expertise was in the digital marketing the book with Search Engine Optimization techniques that blow most of us out of the water.
I recently gave a web seminar on “Video Marketing for your business” which was oriented to Realtors but is appropriate for almost any company/organization. It was received very well and so I have decided to make it available to you here.
Feel free to reach out if you have questions and please take the time to look and see how simple it can be to use the internet to truly market your business.
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The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet does not warrant the contents.
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