Kamloops dealership makes owning a luxury car an attainable dream

At Mercedes-Benz Kamloops, the staff takes pride in introducing people to what generations of German craftsmanship have perfected. But that’s not the only motivation behind their friendly welcome.

“There is so much more to this business than just showing a customer a vehicle in hopes that they will choose a Mercedes,” says senior product specialist Norm Langlois. “They need to know that their wants and needs will be carefully taken into consideration and that they will be fully informed before making their decision.

“Everyone in the dealership plays a part to make the experience first-rate during and, most certainly, after the purchase. We want them to feel that they are part of a large, happy family.”

A family it is. Frank Robert Zimmer opened F.R. Zimmer & Sons in Saskatchewan in the mid-1950s. He sold Fargo trucks, Chrysler, Plymouth and Oliver Farm Equipment. In 1963, his son took over and switched to GMC, Pontiac, Buick, Oldsmobile, Chevrolet, and Massey Ferguson Farm Equipment. Fast forward to 2001 when Rob Zimmer continued the family’s legacy and opened Zimmer Wheaton GMC Buick in Kamloops. The Zimmer Collision Centre added to the family’s services.

In 2008, Rob opened Mercedes-Benz Kamloops.

“Mercedes is a great product and we saw an opportunity for the brand,” he says. “A lot of people automatically perceive Mercedes as being unattainable but we have been working hard in letting the community know that certain Mercedes-Benz models are comparable to other vehicles in the market.”

General sales manager Blake Eggen adds, “we have invested heavily in digital platforms and truly believe shopping should be easy. One item that comes to mind is our 50-inch Immersive Touch Screen in the showroom. It allows customers to customize their factory order. They can create their own dream vehicle right here.”

As well as carrying on his family’s legacy in business, Rob says

“We love to give back to those who support us and our businesses. Also, supporting local enriches our community in so many ways.

“There are so many wonderful and deserving initiatives. However, we have always been huge supporters of the Royal Inland Hospital Foundation, SPCA Furball, the Pink Ribbon Ball, Kamloops Blazers Hockey Club, 4H, Motorsports and the annual Hospice Gala. In addition to our large sponsorships, throughout each year we participate in and donate to numerous organizations and events, such as charity golf tournaments, local sports and local clubs.”

Asked why he believes so much in Kamloops and its potential for even more growth, Rob’s reply is quick and heartfelt. “Besides the amazing people living in this community, look around. It’s beautiful here.”

Mercedes-Benz Kamloops is at 695C Laval Crescent. Call 1-855-346-1885 to set up an appointment with its sales team or visit the website at www.mercedes-benz-kamloops.ca.

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