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A new study from Insights West has found a significant number of B.C. residents will spend less this holiday season compared to previous years.
While the second wave of the COVID-19 pandemic continues, more people are pushing to shop local, shop early and shop online this year.
Out of the 78 per cent of British Columbians who are holiday shopping, 42 per cent are planning to spend less than they normally would. This includes 25 per cent who will spend a little less and 17 per cent who will spend a lot less.
Amid this shift in spending, more people are doing their shopping online. The number of shoppers in B.C. planning to do more online shopping has nearly doubled from last year - 61 per cent compared to 33 per cent.
Last year, 45 per cent of residents planned to do the majority of their holiday shopping online. This year, the number has increased to 64 per cent.
More people are shopping local with 34 per cent planning to spend more at Canadian-owned businesses and 39 per cent planning to spend more with B.C. owned businesses.
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