Acclaimed Naramata Inn chef Ned Bell is putting his commitment to using local-sourced ingredients to further use as Buy BC's new “Chef Ambassador.”
The Buy BC program, which is led by the Ministry of Agriculture and Food, works to promote B.C. food and beverages to ensure consumers can easily identify and enjoy local food products while supporting farmers and businesses throughout the province.
“When we buy local ingredients and products we celebrate nutritious meals grown in our own backyard, and support local farmers and producers, communities and the environment at the same time,” Bell said in a press release.
“Food grown and raised in B.C. is picked at peak freshness. That means shorter travel time from farms to tables, which in turn creates fresher and tastier food and a reduced carbon footprint, all while maintaining farmland and green space in communities.”
Buy BC was first launched in the 1990's, adding the presence of a Buy BC logo for consumers to easily identify local ingredients and products.
The program was re-established by the provincial government in 2018 and is led by Minister of Agriculture and Food, Lana Popham.
“Buying B.C. food and beverages strengthens our provincial food system and keeps people and the economy working,” Popham said. “Ned’s steadfast commitment to supporting local food, and his ability to inspire, excite, and connect make this partnership a perfect pairing.”
As Chef Ambassador, Bell will work alongside the Buy BC team to promote the importance of buying local to consumers; support ongoing farmer, producer and chef relations; and act as a hyper-local Buy BC advocate for all members in the province.
Get information about Buy BC, including details on how to become a partner, at buybc.gov.bc.ca