Locals know Penticton's craft beer scene is thriving, and it seems the rest of the world is catching on.
Acclaimed travel guidebook publisher Lonely Planet has dubbed Penticton "Canada's craft beer capital" in a new article.
The article highlights the popular Fest of Ale and the fact that, at seven breweries including soon-to-open Neighbourhood Brewing, Penticton has one brewery per 4,857 people.
Kim Lawton, marketing director for Cannery Brewing and Penticton Ale Trail organizer, says it's exciting to be recognized by the travel giant.
"This is such an incredible honour for our craft brewing community to get this recognition," she said. "It's a fabulous testament to the quality and diversity of the beers our Penticton breweries are producing, and the experiences our breweries provide to locals and tourists."
Penticton has previously been lauded by Expedia as Canada's second best beer town and AskMen as the only Canadian city on a top 10 list of best destinations for beer enthusiasts.