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Okanagan-Taste

Stand up, sip and ship

Déjà vu all over again?

Almost exactly one year ago, I put out a call to support your restaurants and tasting rooms as they dealt with their first round of closures.

In case you missed it, here’s a brief recap:

  • Buy your beer, cider, wine, and spirits online
  • Take advantage of free shipping or curbside pickup
  • Look for the Buy BC logo on your favourite products, and on restaurant menus to know you’re supporting a local producer or food business
  • Join a wine or growler club
  • Buy a voucher or gift certificate for future use.

Supporting local businesses, culinary or otherwise, has been a mantra for the past year, but there are other ways to show your local love this spring.

April is BC Wine month. Wineries may have adjusted their services once again, so check in advance if you need to book a reservation or tastings have moved outside (dress for the weather).

Many wineries will be releasing new bottles in the coming weeks.

Not heading to a wine shop, but ordering takeout or delivery? Add a bottle of local wine (or another locally made beverage) to your order if that’s an option.

Have you had an excellent experience at a local restaurant? Nominate a restaurant worker for recognition through the BC Restaurant and Food Services Association's #standupforservice campaign

Until May 23, you can visit BCRFA.com and share stories of colleagues, servers, cooks, friends, or businesses who are providing a welcoming and unique dining experience while following best practices to combat COVID-19.

Nominating is easily done online.

Combatting the pandemic-15? Sign up for the BC Hospitality Foundation’s Hospitality Hustle in support of hospitality and tourism industry workers across the province.

A free virtual event, you set a goal to help with your physical and mental health – go for a run, take up unicycling, train your cat to go for walks – and fundraise on your own or with a team by registering. Bonus, there are prizes and discounts.

And speaking of the BCHF, Township 7 has teamed up with the Foundation for its second annual
Support, Sip and Ship campaign this month to raise funds for workers and a new BC Wine Industry Scholarship and Education fund.

or every online order, the winery will donate $10.

And for no cost at all, take a few minutes to leave a positive social media post or Google review for a local business, or post a pic of a favourite memory, and simply say, “Can’t wait to see you when it’s safe.”

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About the Author

A creative thinker with more than two decades of experience in communications, Allison is an early adopter of social and digital media, bringing years of work in traditional media to the new frontier of digital engagement marketing through her company, All She Wrote.

She is the winner of the Thompson Okanagan Tourism Association's 2011 and 2012 awards for Social Media Initiative, an International LERN award for marketing, and the 2014 Penticton Chamber of Commerce Business Excellence Award for Hospitality/Tourism.

Allison has amassed a following on multiple social networks of more than 30,000, frequently writes and about social media, food and libations as well as travel and events, and through her networks, she led a successful bid to bring the Wine Bloggers Conference to Penticton in June 2013, one of the largest social media wine events in the world, generating 31 million social media impressions, $1 million in earned media, and an estimated ongoing economic impact of $2 million.

In 2014, she held the first Canadian Wine Tourism Summit to spark conversation about the potential for wine tourism in Canada as a year-round economic driver.

Allison contributes epicurean content to several publications, has been a judge for several wine and food competitions, and has earned her advanced certificate from the Wine and Spirit Education Trust.

In her spare time, she has deep, meaningful conversations with her cats.

She can be reached at [email protected]



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The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet does not warrant the contents.

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