Fortify yourself!

Whether you’re a fermenter, brewer, or distiller, Fortify is for you

For the second year, Penticton will host a conference aimed at those in the business of creating products,
by-products, even business products related to brewing, fermenting, and distilling.

Fortify is a one-day conference and trade show for those in the drinks business, featuring presentations from industry professionals and experts on topics ranging from human resources, marketing and sales, finance, and much more.

“Building on the success and feedback from the first Fortify last year, our second event once again brings together those who produce craft beer, ciders, wine, or spirits for a day of education, collaboration, and networking,” said Sandra Oldfield of Elysian Project, co-founder of the conference.

Speakers include experts in the fields of digital marketing, employee management and retention, finance, as well as a series of quick “lightening talks” on innovative solutions for common challenges.

Why should you go? 

On top of the professional development aspect, it’s an end-of-harvest opportunity to network with colleagues after you’ve probably had your head buried in production all autumn, or running your feet off in the tasting room or shop all summer.

There may have been ideas that popped into your head that you promised yourself you’d look into when things slowed down. Or someone you meant to meet with to discuss a collaboration.

Do that at Fortify at the packed trade show of several dozen exhibitors, over the coffee breaks or lunch (both included), or at the evening social event at Cannery Brewing.

Fortify was established to fill a need across industries for education, training and network opportunities to help B.C.’s breweries, wineries, distilleries, and cideries affordably access business supports and tools.

The Nov. 19 event, at the Penticton Lakeside Resort and Conference Centre, is co-ordinated by the Business Alliance for Artisan Fermenters and Distillers and builds on the popular Wine Industry Roundtable previously hosted by MNP LLP and Farm Credit Canada.

More details and registration can be found here: https://fortifyconference.ca/.


Nov. 7, Kelowna: The Okanagan’s top bartenders compete in the Okanagan Spirits Craft Distillery Mixoff.

Nov. 12 and 16, West Kelowna: Off The Grid Organic Winery hosts Wine 101.

Nov. 14, Penticton: Head to the VQA Wine Info Centre for Sipping History and learn more about the history of B.C. wine.

Nov. 16-17, Okanagan Falls: The wineries of Okanagan Falls host their annual Holiday Cheer weekend of open houses.

Nov. 16-17, Okanagan Falls: Blue Mountain hosts its Sparking + Fire open house. Enjoy live music, tasty treats, and wine by the fire. Admission by donation to the Okanagan Falls Elementary School.

Nov. 16, West Kelowna: The annual Sugar Plum Fair takes place at Quails’ Gate.

Nov. 23, Oliver: Take in the Okanagan Cheese Festival at Oliver Eats.

Nov. 22-24, Oliver and Osoyoos: The wineries of Oliver and Osoyoos celebrate Winter in Wine Country with a variety of activities.

Through Dec.21, West Kelowna: Culinary classes are now on at Mission Hill on a variety of topics and dates.


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About the Author

A creative thinker with more than two decades of experience in communications, Allison is an early adopter of social and digital media, bringing years of work in traditional media to the new frontier of digital engagement marketing through her company, All She Wrote.

She is the winner of the Thompson Okanagan Tourism Association's 2011 and 2012 awards for Social Media Initiative, an International LERN award for marketing, and the 2014 Penticton Chamber of Commerce Business Excellence Award for Hospitality/Tourism.

Allison has amassed a following on multiple social networks of more than 30,000, frequently writes and about social media, food and libations as well as travel and events, and through her networks, she led a successful bid to bring the Wine Bloggers Conference to Penticton in June 2013, one of the largest social media wine events in the world, generating 31 million social media impressions, $1 million in earned media, and an estimated ongoing economic impact of $2 million.

In 2014, she held the first Canadian Wine Tourism Summit to spark conversation about the potential for wine tourism in Canada as a year-round economic driver.

Allison contributes epicurean content to several publications, has been a judge for several wine and food competitions, and has earned her advanced certificate from the Wine and Spirit Education Trust.

In her spare time, she has deep, meaningful conversations with her cats.

She can be reached at [email protected]

The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet does not warrant the contents.

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