There's an app for that

There are a lot of apps out there for tracking your wine purchases, your cellar, your tasting notes, and more.

And now, there’s one that has been developed close to home.

Now available for download, TasteAdvisor is a free app that allows users to track wine they have previously enjoyed and assists them in discovering new options that match their preferences.

With a database of more than 3,000 wines that is inclusive of every winery in British Columbia, the app is the first of its kind.

“We have all experienced the frustration of buying wine that doesn’t match our palates or missing out on a phenomenal winery or local wine event because we weren’t aware of it,” notes Alyssa Farr, founder and CEO of TasteAdvisor.

“Our team saw an opportunity to connect individuals to wines and wine experiences, in a way that is customized to them, and centralized in one location – their mobile phone.”

TasteAdvisor makes personalized wine recommendations based on flavour and focuses on regional wineries and events.

The platform allows Tasters to explore exciting categories of curated wine routes and collections that may interest them and to create their own custom routes and digital wine cellar inspired by their unique taste – all easily shareable to friends or social networks via the app.

For those in the business of wine, the app provides wineries with analytics on their Tasters to increase customer satisfaction and engagement.

“TasteAdvisor helps Tasters find more of what they like, while bringing wineries and wine business operators more of the right customers,” said Farr.

“As long-time wine lovers ourselves, we have a personal interest in seeing the B.C. wine industry continue to grow and thrive, and it’s our hope that TasteAdvisor will play a role in supporting that goal.”

Download the app from the App Store or Google Play. Visit TasteAdvisor.co for more information and to start creating your personal sensory profile, then see what it recommends for you.

Maybe you’ll  be surprised at what this technology suggests is best for your taste buds.


Aug. 6-18, Summerland: Visit Evolve Cellars to create a fabulous rustic sign to complement your home décor while enjoying a glass of wine and the view.

Aug. 8, Penticton: Chill’n For Summer is combo of shopping plus food and wine tastings in Downtown Penticton.

Aug. 8, Kelowna: Take in a Sunset Tasting with the winemaker at Tantalus.

Aug. 10, Okanagan Falls: Blue Mountain Vineyard and Cellars hosts a Summer Social with live music, outdoor games, and bites from Joy Road Catering.

Aug. 10, Silver Star: The Mile High at SilverStar Mountain returns. Outdoor tastings, entertainment and more.

Aug. 11, Kelowna: Caldwell Heritage Farm hosts the 11th annual Okanagan Feast of Fields, a gourmet wandering picnic.


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About the Author

A creative thinker with more than two decades of experience in communications, Allison is an early adopter of social and digital media, bringing years of work in traditional media to the new frontier of digital engagement marketing through her company, All She Wrote.

She is the winner of the Thompson Okanagan Tourism Association's 2011 and 2012 awards for Social Media Initiative, an International LERN award for marketing, and the 2014 Penticton Chamber of Commerce Business Excellence Award for Hospitality/Tourism.

Allison has amassed a following on multiple social networks of more than 30,000, frequently writes and about social media, food and libations as well as travel and events, and through her networks, she led a successful bid to bring the Wine Bloggers Conference to Penticton in June 2013, one of the largest social media wine events in the world, generating 31 million social media impressions, $1 million in earned media, and an estimated ongoing economic impact of $2 million.

In 2014, she held the first Canadian Wine Tourism Summit to spark conversation about the potential for wine tourism in Canada as a year-round economic driver.

Allison contributes epicurean content to several publications, has been a judge for several wine and food competitions, and has earned her advanced certificate from the Wine and Spirit Education Trust.

In her spare time, she has deep, meaningful conversations with her cats.

She can be reached at [email protected]

The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet does not warrant the contents.

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