Calgary firm buys Kelowna's OwnerDirect.com to expand short-term rental business

Local vacation website sold

A Kelowna company that started in 1994 to privately rent ski condos in the Okanagan—but has since gone international—has been sold to a Calgary company.

ApartmentLove, which is based in the Alberta city, has purchased Kelowna’s OwnerDirect.com, which went from renting ski chalets in the mid-1990s to showcasing thousands of active vacation rental homes in hundreds of resorts around the world. The website has attracted nearly one million visitors this year alone.

ApartmentLove is an online home and apartment rental marketing service for landlords and renters in more than 30 countries on five continents around the world. OurDirect.com employees will continue with ApartmentLove.

“The short-term vacation rental market is very strong right now,” ApartmentLove president and CEO Trevor Davidson said in a press release. “The acquisition of OwnerDirect.com underscores our investment in the internet listing sector and commitment to expanding the scope and capacity of our business.

“Already very well-represented in the long-term rental market, acquiring OwnerDirect.com further enhances our product, service, and customer offering. We are thrilled to have completed this transaction, while retaining the entire operating and development team at OwnerDirect.com, which is anticipated to provide for a long and smooth runway ahead. To our new team members, welcome to the ApartmentLove family.”

The purchase price was not revealed.

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