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Kelowna  

Kelowna-Lake Country Liberal candidate spends big on Facebook ads

Krupa's big Facebook ad buy

Unsuccessful Liberal candidate for Kelowna-Lake Country Tim Krupa spent big on Facebook during the election.

Krupa’s campaign spent $22,600 on Facebook ads in the three months leading up to Sept. 20, according to the social media giant’s ad tracker.

His Facebook ad buy is roughly double what Conservative incumbent Tracy Gray spent — $11,700.

NDP candidate Cade Desjarlais spent just $148 on Facebook.

Krupa spent, by far, the most on Facebook ads among all election candidates in the Thompson-Okanagan.

He would go on to finish in a distant second-place, capturing 26% of the vote behind Gray's 45%.

The Elections Canada spending limit for Kelowna-Lake Country was $131,152, which includes all expenses including signs, other forms of advertising, office space and staff.

Looking at the riding of Central Okanagan-Similkameen-Nicola, Liberal candidate Sarah Eves spent the most on Facebook at $5,100. Victorious Conservative incumbent Dan Albas spent $1,350 while the NDP’s Joan Phillip spent $97.

Albas ended up winning back his seat with 46% of the vote, ahead of Eves at 23%.

The Elections Canada spending limit for that riding was set at $134,576.

Ad tracker data for the PPC and Green Party candidates in both ridings was not available.

Federally, the Trudeau Liberals spent $2.78 million, Conservatives $2.38 million and NDP $1.75 million on Facebook ads between June 23 and Sept. 20, 2021.



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