171790
171890
Kelowna  

Central Okanagan media companies launch Local Advertising Initiative

Support local media

With many businesses struggling through the pandemic, “support local” is a phrase heard more often than ever recently.

But you often see those businesses, big and small, buying advertising directly from Facebook and Google. It’s important to be mindful of where businesses are investing and how those decisions impact our local economy.

Castanet has joined forces with other local media companies in the Central Okanagan to present the Local Advertising Initiative. Many members of the initiative provide you with local news and entertainment, enriching the community and employing your neighbours.

“Locally bought advertising allows you to create a local presence through trusted local brands online, on-air and in print,” said Chris Kearney, Castanet senior vice president and Kelowna general manager.

“You won’t ever see Facebook and Google support charities and nonprofits like the Central Okanagan Food Bank or BC SPCA, but local media companies do.”

There is a wide variety of highly effective options to support local media organizations, including digital, radio, print, outdoor and event advertising.

Localizing your ads also allows you to make a personal connection with your ideal consumer, many of whom log onto their favourite websites, tune into the same radio stations, or view their favourite newscast every day.

That trust is powerful to customers.

To learn more about the Local Advertising Initiative, or to get involved, click here.



More Kelowna News

171675