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Kelowna  

GTEC Holdings defends slogan, but says it will no longer be used

Pot slogan stirs controversy

A Kelowna cannabis company found itself in hot water over a controversial marketing strategy.

GTEC Holdings Ltd. sparked some ire during the Lift Vancouver 2020 Expo with its BLK MKT cannabis product, as its tag line was “Once you go BLK …”

The product name is in reference to the black market, which in B.C. is renowned for producing top-quality cannabis.

The tag line, meanwhile, is a play on the expression “Once you go black, you never go back” in reference to sexual relations with an African American.

For more on this story, visit Okanagan Edge.



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