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Kelowna  

Latest ratings for Kelowna radio stations from Numeris

Radioland: where you listen

Kelowna radio listeners are creatures of habit, according to the latest ratings released by Numeris.

CBC Radio One, the perennial top dog, retained its No. 1 position, with a 17.5 per cent market share of all listeners in the all-encompassing age 12-plus category.

Beach Radio placed second on Kelowna's crowded radio dial, the same as in last November's ratings book, with a 13.1 per cent share.

And Power 104 was again Kelowna's third favourite station, with a 10.8 per cent market share.

EZ Rock jumped up two positions compared to last fall's book, with an 10.0 per cent share.

They were followed closely by New Country 100.7 at 9.8 per cent, dropping one position.

Castanet radio partner SOFT 103.9 dropped one spot to sixth, with a 8.0 per cent market share.

Classic rock station K 96.3 stayed put in seventh, with an 7.3 per cent share, up from 6.9 last fall.

AM 1150 leapfrogged 99.9 Virgin Radio to come in eighth with a 5.2 per cent share.

Virgin Radio, previously Sun FM, fell to last place with 4.4 per cent of listeners.

The ratings were gathered over an eight-week period, with 696 respondents participating in the market survey.



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