What is #unignorable, and what does it have to do with The Sails?
Unignorable is the latest campaign from the United Way, which shines a spotlight on issues such as homelessness, mental health, domestic violence, poverty and other complex challenges facing Kelowna.
The United Way is shining a light on the campaign by lighting The Sails in orange for the Thanksgiving long weekend.
Orange is the typical colour associated with Thanksgiving, and also the colour of the #unignorable campaign.
People are encouraged to show their support by donating to the United Way, sharing time to volunteer or getting their company involved in a workplace campaign over the winter.
Click here to learn more about about the campaign.
The United Way encourages everyone to get on board to make these social issues "unignorable."