Kelowna's Sails sculpture will be lit in orange for #unignorable

Orange is the new Sails

What is #unignorable, and what does it have to do with The Sails?

Unignorable is the latest campaign from the United Way, which shines a spotlight on issues such as homelessness, mental health, domestic violence, poverty and other complex challenges facing Kelowna.

The United Way is shining a light on the campaign by lighting The Sails in orange for the Thanksgiving long weekend.

Orange is the typical colour associated with Thanksgiving, and also the colour of the #unignorable campaign.

People are encouraged to show their support by donating to the United Way, sharing time to volunteer or getting their company involved in a workplace campaign over the winter.

Click here to learn more about about the campaign.

The United Way encourages everyone to get on board to make these social issues "unignorable."

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