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Kelowna  

Your favourite radio stations

CBC radio again has the ears of the most listeners in the Central Okanagan, but the big gains were made by stations appealing to a nostalgic audience.

Numbers for radio tuning in the Okanagan for the fall of 2018 were released by Numeris, Thursday.

While each of the nine local stations targets a specific demographic, Castanet traditionally looks at market share for all listeners 12-plus to give an overall snapshot of the market.

Numbers used represent a percentage of all radios tuned to any station over the course of a week.

CBC, which took a tumble two years ago, again rules the roost with a 16.5 per cent share of the market. That's down slightly from a year ago.

But, in terms of commercial tuning, the big rise was with stations that changed music format.

The Beach 103.1, which rebranded itself late last year, made the biggest gain – going from a 3.4 per cent share of the market to 13.2 per cent.

Okanagan Oldies 103.9, formerly The Juice, more than doubled its share from 4.0 per cent to 9.8. It's the first time Okanagan Oldies has been part of the ratings.

Power 104, sister station of The Beach, came in third at 12.3 per cent, followed by New Country 100.7 with 9.9 per cent, and Okanagan Oldies 103.9 with 9.8.

The rest of the list includes EZ Rock (7.6), K96.3 (6.9), Sun FM (5.8) and AM 1150 (5.0). All four saw their share drop from a year ago, with EZ Rock and AM 1150 taking the biggest hits.

It should be noted, Okanagan Oldies is owned by Castanet.

Stations are rated over an eight-week period through September and October each year.



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