CBC unseated in ratings

Central Okanagan radio listeners are apparently changing their habits.

Long-reigning top station CBC Radio 1 has been unseated by not one, but two Kelowna stations in the latest top-line radio statistics released by monitoring agency Numeris.

Sun FM and K-96 topped the fall rankings in the broad age 12 and up demographic, each with a 14.3 per cent share of the listening audience.

Individual stations focus on narrower demographics to suit their audience, but to compare them fairly, the 12 and up stats put all stations on equal footing.

CBC fell to second place with a 13 per cent share, down from 16.2 in the spring ratings book.

The gains were huge for Sun and K-96, who moved up from fourth and seventh place, respectively.

CBC was followed by EZ Rock, with a 9.1 per cent market share. It had been in second spot in the last ratings period.

Country 100.7 fell from third place with an 8.5 per cent share, down from 11.8.

Power 104, which drew an 8.2 per cent share of the audience, hung on to fifth spot with listeners, though its share dropped from 9.6 per cent.

In sixth place, AM 1150 commanded a 7.7 per cent share.

It was followed by Juice FM with 4.9 per cent and Q103 with 4.7 per cent.

Numeris defines market share as the "estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio."

Radio stations in the Okanagan are rated twice a year, once in the spring and again in the fall.

The most recent ratings were taken during what radio stations call the fall sweeps period, from Sept. 5 to Oct. 30.


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