From undies to grapes

A local entrepreneurial couple has changed their tune from undies to grapes.

Trent and Ria Kitsch developed Saxx Underwear in Vancouver in 2006, successfully selling it a few years later.

In 2010, the pair moved back to Kelowna, buying acreage in East Kelowna on Neid Road. They have converted the land to grow Riesling grapes and have just recently produced their first vintage of wine.

“We are so fortunate to share the sweeping views and beautiful space that this property offers,” said Ria Kitsch in a release. “It’s an amazing estate when you first pull in but then you come around back to the top of the East Kelowna bench and get to sip on some wine in the garage where we ferment and bottle the wine.”

Kitsch Wines currently offers three white wines, and plans to expand to a Pinot Noir and Rose next spring.

The winery’s inaugural Pinot Gris recently took home silver at the Spring Okanagan Wine Festival Awards, a rare honour for a new winery.


Comments are pre-moderated to ensure they meet our guidelines. Approval times will vary. Keep it civil, and stay on topic. If you see an inappropriate comment, please use the ‘flag’ feature. Comments are the opinions of the comment writer, not of Castanet. Comments remain open for one day after a story is published and are closed on weekends. Visit Castanet’s Forums to start or join a discussion about this story.

More Kelowna News