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Kelowna  

Kelowna loves the CBC

News, talk, country and the biggest variety are owning the Kelowna airwaves.

The top station in Kelowna, according to the latest radio ratings book released this week, is once again CBC 1, followed closely by Country 100.7 and new top contender Juice FM.

The ratings released by Numeris, formerly the Bureau of Broadcast Measurement, shows CBC Radio 1 now holding a 15.8 per cent of the market share, down from 18.8 in May, while Country 100.7 took 15.7 per cent, up from 12.3 per cent in the spring.

Juice FM made the biggest move, jumping from 4.4 per cent market share and seventh spot overall in the spring, to 10.5 per cent market share and third place overall.

While each station targets specific demographics, Castanet used the over-reaching 12-plus metric to compare all stations equally.

Previously holding third sport and 12.2 per cent market share, AM 1150 dropped to sixth overall with 7.3 per cent market share.

99.9 SunFM gained two spots moving from sixth overall in the spring to fourth overall this fall, a jump to 10.2 per cent market share from 8.9 per cent.

Power 104 also made gains maintaining fifth spot overall, but moving up to 9.7 per cent market share from 9.3 in the fall.

That fifth spot is now shared with EZ Rock who dropped from fourth spot overall in the spring.

Q103 held its position at the bottom of the list, but did gain market share moving from 3.7 per cent in the spring to 4.8 this fall.

The nine radio stations serving the Central Okanagan were monitored by Numeris from September 7 to November 1.

Numeris defines market share as the "estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio."

Radio stations in the Okanagan are rated twice a year, once in the spring and again in the fall.



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