Gas-war hallucinations

Last week, I passed through Kelowna to catch a flight and noticed a fuel price at a gas station - $1.28/litre. 

I thought I had misread, so I pulled in and checked and sure enough the gas was down almost 13 cents cheaper than at other stations. 

Not paying attention any more and not sure if what I saw was real because I filled up with premium and said to my son that I had no idea prices had come down so steeply in Kelowna. 

He thought I was simply forgetful or too busy to notice the real price — $1.43+/-

Turns out he was right.

We went out for supper and every gas station I passed was $1.43 — the usual collusion. I must have not been paying close enough attention.

On my return from the U.S., I pulled into Kelowna and noticed a gas station at $1.31. I wasn’t dreaming. But later in the day, that same station was back to everyone else’s pricing. 

The family still doesn’t believe me, but I am back in Kelowna today and on my way to the airport more than two Chevron stations were $1.31 while everyone else was hovering around $1.40.

They had obviously put pressure on their neighbouring stations in each proximity because those stations were following suit. But everyone else around was the higher price. 

So do we have a gas war? 

I am not sure, and whatever is happening it is probably not long term, but if I saw gas at a seven per cent discount, I would take advantage of it.


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About the Author

Mark has been an entrepreneur for over forty years. His experience spans many commercial sectors and aspects of business. He was one of the youngest people to be appointed as a Fellow of the prestigious Institute of Sales and Marketing Management before he left the UK in 1988.

His column focuses on ways we can improve on success in our lives. Whether it is business, relationships, or health, Mark has a well-rounded perspective on how to stay focused for growth and development.

His influences come from the various travels he undertakes as an adventurer, philanthropist and keynote speaker. More information can be found on Mark at his website www.markjenningsbates.com

He is a Venture Partner with www.DutchOracle.com a global Alternative Investment company.

Mark Jennings-Bates:
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