Design Chick  

EQ3 is a designer favourite

For clients looking for one-offs and really contemporary decor, there's one store I love stopping in at.

Minimalists at heart love the simplicity and highly European-influenced design of the pieces found at EQ3, a Winnipeg based interior furnishings and home decor haven with shops across Canada.

Founded in 2001 by one of Palliser Furniture's higher ups, it caters to those with a penchant for every-day life with simple, clean and functional design, and classical contemporary undertones.


Geometrics, stripes, solids with textures... EQ3 has some fantastic options for bed linens, made from quality textiles with high thread counts, and with pretty affordable price tags.

Their in-house brand has a wide variety of colours and patterns to choose from, but if you're looking for something unique (and want to get your hands on a few pieces of modern design history), their partnership with Merimekko affords the opportunity to snap up some pizzazz.

A Finnish textile and clothing design company, Merimekko is internationally renowned for its original prints and vibrant colours. Those wanting this cheery company's wares for other areas of the house will be pleased to find their curated offerings expand beyond the bedroom: bold cushion covers, napkins, aprons, dishes and more are available in store and online.


EQ3 carries standard sized seating, but is well known for its condo scale pieces as well. For those needing slightly smaller scaled furniture — but not wanting to sacrifice on esthetics or materials — you will find what you're after, in standard and scaled down dimensions.

Everything from sofas, sectionals, chaise lounges, and funky ottomans are available and pieces can be ordered in fabric or leather; the selection of patterns and textures to choose from ensures there's something to suit a wide variety of design styles and tastes.


Dining tables no longer need to only come with four legs... why not consider a round top with a fibreglass pedestal base, like the Simone table, for something fresh and unexpected? Mixing and matching is also highly encouraged: full dining sets are slowly making way for paired up combinations, mixing materials, finishes, and shapes.


You can find nearly everything you need to furnish a single room under one roof, which makes EQ3 a favourable one-stop shopping destination.

Pillows, mirrors, tables, area rugs, table wares, clocks, shelving, lighting, glassware, and other home essentials are tastefully displayed in singular vignettes throughout the store, giving the average DIYer inspiration and practical guidelines for pairing their pieces together.


Design lovers know just how hard it is to find those authentic mid-century modern pieces like the Ray and Charles Eames Lounge Chair, or the idyllic Noguchi coffee table. EQ3 is an exclusive dealer for Herman Miller, Vitra, Alessi, Sagaform, and a few other contemporary icons, exclusive to Canada.

A few times a year Herman Miller will put on a sale like no other... so keep your eyes peeled for some of these historic pieces for a favorable discount!


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About the Author

Crispin Butterfield is the creative force and mastermind behind Urban Theory; a graduate of Mount Royal University in Calgary, her engaging personality and design-commerce savvy make her a valued and well-respected professional and mentor within her field.

She’s able to uniquely see the parameters and vision of each project in ways her clients often cannot, and has honed the process and proficiency required to grow incredible long-standing client relationships. 

Crispin embraces a life full of ingenuity and imagination, fueled by raw ambition and a desire to leave her mark on the world. Her impeccable design style, expertise, and a rock-solid business acumen is the foundation which allows Urban Theory Interior Design to provide full scale services with authenticity, innovation, and ample amounts of personality.

Featured in Style At Home Magazine, Covet, Canadian Retailer, and The National Post – www.urbantheoryinteriordesign.com


The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet does not warrant the contents.

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