Common Sense Business Solutions
Biting off more than you can chew
Have you bitten of more that you can chew? You may need to restructure your Corporate Credit with a Business Turnaround. Debt and its management are at the...
Business tips from 'A Christmas Carol'
As the holiday season bulldozes on it’s sometimes hard not to feel like Charles Dickens’ infamous boss Ebenezer Scrooge in the classic ‘A...
It's lonely at the top
Will your business fail because you can’t … ……..or won’t ask for help? Many business owners feel trapped and alone. But...
Growth and succession planning
CBC is now broadcasting Season 2 of its new show The Big Decision which is a spin off from The Dragon’s Den. The candidate’s on CBC’s The Big...
Head in the sand?
Some entrepreneurs are very stubborn and like ostriches they stick their heads in the sand when things go wrong. A good illustration is a couple who owned a...
Mission impossible
Business owners assume that their MISSION is to set a price for a product rather than for the customer segment. But, identical products or services can be sold...
What is your big business decision?
CBC has recently launched a brand new show The Big Decision which is a spinoff of The Dragon’s Den. What we like about the show is the substantive...
Does my business need a mobile app?
There’s no doubt that consumers are using their mobile phones to buy more and with increased frequency on their mobile phones. Recently, Time Magazine...
LinkedIn as a business marketing tool
As a business coach and marketing consultant I am always looking for the next new social media tool to give my clients the edge in their marketing. Recently I...
Plan your fall business strategies
When the dog days of summer begin and your business starts to be affected by clients’ holidays, it’s a great opportunity to develop your fall...
Vision, Mission and Values
In the last few years I have written many articles for my monthly newsletter, blog and for Castanet. Of all the articles I have written this week’s...
A business plan is essential
A business plan is an essential roadmap for business success. This living, breathing document generally projects 1 to 3 years ahead and outlines the Sales,...
Google+ and your business
At Floodlight one of the areas we focus on with Clients is their Marketing Strategy. Within the Marketing Strategy are Internet Marketing and the use of Social...
Holding a great meeting
You’ve been sitting in the meeting for 93 minutes. It feels like 93 days. It was supposed to last an hour, max, but the Senior VP is in the room, and...
Extraordinary customer service
In the current economic climate we tend to complicate matters by tuning into the negative press that surrounds us: the market is more down than up tourism is...
Top 10 Internet marketing strategies
Over the past 18 years the Internet has become a major marketing tool that can no longer be ignored. The Internet is the most cost effective way of using your...
When my mind is wandering
A successful businessman I know had a ritual. Several times a week he would pick up a favourite cigar, one he could savour for an hour or more. Then with an...
Non-sexy businesses generate cash
Quick riches in business are sexy but elusive. A non-sexy business generates steady cash and gets the flashy car and the girls. The headlines in newspapers...
Simple ideas and a plan
Nothing compares to a long, peaceful, drive across this beautiful country of ours in the early spring visiting friends and family. For me, the road trip I made...
Testimonial videos enhance business
If you run a business or sell a product or service you know that testimonials are a terrific way to enhance your marketing and build your business. By...