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The federal Liberals have decided on a slogan they hope will resonate with voters and best represent their political brand as they roll out their campaign for the October election.
A release from the party says "Choose Forward" is the official campaign theme that will be stamped on a series of national ads featuring Prime Minister Justin Trudeau.
The party says the ads, which begin airing on television this week, will be part of "a comprehensive and digitally-integrated campaign that also includes featured stories from Canadians."
The ads proclaim that this October "Canadians will have a clear choice to make: Keep moving forward and build on the progress we’ve made, or go back to the politics of the Harper years."
Canadians are expected to head to the polls on Oct. 21.
