Campus Life  

College contest to reward creative applicants with prizes

Okanagan College Media Release

Call it a twist on the old adage that “the customer is always right.”

This time, though, it’s the potential customer who is going to help market the product. And it’s the Communications Department at Okanagan College that has decided the people who might best be in a position to help them promote a new program – the Media and Cultural Studies diploma program – are exactly the people who might be interested in taking it.

To that end, the department has launched a contest for potential students to help promote the two-year diploma program. The contest runs until Nov. 30, and involves developing either posters or 30-second web videos to promote the program.

“We thought this would be an interesting way to communicate the fact of the program to the larger public and at the same time involve high school and college students to have them help to spread the word,” said Communications Professor Marc Arellano. “We’ve got an exciting new program with great profs, and we want to help more people understand what’s available at Okanagan College.”

All elements of the posters and videos must feature unique and original content.

Entries will be judged by a panel of three Communications professors from Okanagan College who will be looking for creativity and innovation.

“The criteria are intentionally fairly wide-open,” explained Arellano. “We want participants to dig around and find out about the program and this field of study and put their own spin on their project. Posters and videos should promote the program or how media and culture influences our lives.”

The contest is open to anyone who is considering registering full-time in the Arts program at Okanagan College next year. Participants may be Grade 12 students or adult learners who intend to study in one of the many disciplines housed in Arts at the College.

The first place winner will receive a $1,000 tuition voucher, which can be applied toward full-time studies in the College’s Arts program for the academic year of 2011/2012.

“We’re really excited to partner with Kelowna Cycle for the second and third place prizes,” said Arellano. The second place winner will receive a men’s Norco Cityglide 3 urban bicycle, perfect to cruise to school on—a $660 retail value. The third place winner will get a Lezyne AllPack backpack with hydration system—a $90 retail value.

Posters and web videos will be accepted online until Nov. 30. For more contest details, or to submit your entry, go to www.okanagan.bc.ca/spreadtheword.

You can follow the contest on Twitter, www.twitter.com/OCSpreadtheWord.

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