Vancouver's Hootsuite looks south of border to find new CFO

Hootsuite finds new CFO

Hootsuite Inc. is heading south of the border once again to fill out its C-suite ranks.

The Vancouver company specializing in social media management is tapping tech executive Tiziana Figliolia to take over as chief financial officer following a 19-month vacancy in the post.

Figliolia, who is currently based in Boston, most recently served as vice-president of finance at mobile and video technologies firm InterDigital Inc.

She replaces former CFO and chief operating officer Greg Twinney, who exited Hootsuite in February 2020 to take on the CFO role at Burnaby-based clean energy firm General Fusion Inc.

Hootsuite senior vice-president of finance Ric Leong has been overseeing the company’s coffers since then. The COO position remains vacant.

Twinney’s departure came three months after co-founder Ryan Holmes announced he would resign as CEO and transition to the new role of executive chairman.

Hootsuite eventually turned its attention to the U.S. to take over the top job, hiring Tom Keiser as CEO in July 2020. He leads the Vancouver tech company from his home in San Francisco.

The company also hired American Maggie Lower over this past summer to serve as chief marketing officer. She is based in Chicago.

With chief technology officer Ryan Donovan in Seattle, the highest-ranking member of Hootsuite’s C-suite who is based in Canada is chief people officer Tara Ataya.

Hootsuite is one of Vancouver’s largest homegrown tech companies, with about 500 workers based in B.C.

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