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Microsoft takes bite of Apple

Microsoft's big bet on cloud computing is paying off as the company has surpassed Apple as the world's most valuable publicly traded company.

The software maker's prospects looked bleak just a few years ago, as licenses for the company's Windows system fell with a sharp drop in the sales of personal computers.

But under CEO Satya Nadella, Microsoft has found stability by focusing on software and services over the internet, or the cloud, with long-term business contracts.

That 1990s personal-computing powerhouse is now having a renaissance moment, as it eclipses Facebook, Google, Amazon and the other tech darlings of the late decade.

Apple had been the world's most prosperous firm since claiming the top spot from Exxon Mobil earlier this decade. Microsoft surpassed Apple briefly a few times this week, but didn't close on top until Friday. Microsoft hasn't been at the top since the height of the dot-com boom in 2000.

Microsoft became a contender again in large part because Apple's stock has fallen sharply this month, while Microsoft hasn't done any worse than the rest of the stock market. But the fact that it hasn't done poorly is a reflection of its steady focus on business customers in recent years.

Microsoft lost its lustre as people were shunning PCs in favour of smartphones. In 2013, PC sales plunged 10 per cent to about 315 million, the worst year-to-year drop ever, according to research firms Gartner and IDC. It didn't help that Microsoft's effort to make PCs more like phones, Windows 8, was widely panned.

But a turnaround began when the Redmond, Washington, company promoted Nadella as CEO in 2014. He succeeded Microsoft's longtime CEO, Steve Ballmer, who initially scoffed at the notion that people would be willing to pay $500 or more for Apple's iPhones.

That bet paid off. Windows is now a dwindling fraction of Microsoft's business. While the company still runs consumer-focused businesses such as Bing search and Xbox gaming, it has prioritized business-oriented services such as its Office line of email and other workplace software, as well as newer additions such as LinkedIn and Skype. But its biggest growth has happened in the cloud, particularly the cloud platform it calls Azure. Cloud computing now accounts for more than a quarter of Microsoft's revenue, and Microsoft rivals Amazon as a leading provider of such services.

Wedbush analyst Dan Ives said Azure is still in its early days, meaning there's plenty of room for growth, especially considering the company's large customer base for Office and other products.

"While the tech carnage seen over the last month has been brutal, shares of (Microsoft) continue to hold up like the Rock of Gibraltar," he said.



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