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EU to block our cherries

The European Union will be halting imports of Canadian fresh fruits like cherries and apples starting Sept. 1, but that move seems like it won't be a major issue for B.C. growers. 

According to a Reuters report published Thursday, the EU will no longer be bringing in Canadian fresh fruits due to new pest regulations. 

B.C. Tree Fruits representative Chris Pollock said that while they never take the loss of a potential sales market lightly, the EU is not a significant importer. 

"We haven't shipped a lot of fruit into Europe," Pollock said. "We haven't done apples for a while, and we have done cherries a little bit over the last few years, but nothing in huge volume." 

He said there are plenty of higher-volume and higher-paying markets that are more of a focus. 

"Such as China and Hong Kong for cherries, Mexico, Vietnam, the United States and others for apples," he explained. 

The EU has its own homegrown tree fruits, cutting down on their need to purchase from Canada and increasing competition. Pollock said the moratorium on imports won't be a game changer. 

"It's not really going to affect us too much."



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