Bottom line needs to change

Many years ago I was talking to audiences about the power of CSR for corporations. 

My message was the vast majority of charitable endeavours are supported by individuals compared to corporations, yet large corporations around the world are taking advantage of beneficial tax planning to keep more money aside, much of it dormant. 

Nowadays, the terminology is different but the message is the same. ESG or Environmental, Social, and Governance have become the pillars of focus for new age corporations. They understand without a commitment to maintain or enhance the environment and social aspects of their community and without sound governance that put other important aspects on par with profits, the world will continue to face the adverse effects of unchecked growth.

That means we will continue to see rising sea levels, increasing average temperatures and even more homeless people on the streets of cities that are supposed to be progressive, caring and offering services that give us the most luxurious life anyone has ever experienced in the history of the world. 

Yet, things still fall through the cracks, some businesses still hide bad practices whether fiscal or practical and others prioritise capital over human capital. 

This week at the World Economic Forum in Davos, Prince Charles gave a presentation and the message was simple yet complicated. He challenged people to think less about money and more about the environment. He floated some examples of tools to mitigate the impacts of climate change. 

I think you can perhaps change the focus to think about what we can do with the capital that we are fortunate to be able to earn in order to enhance the lives of others, and not necessarily about how we can simply enhance our own lives. 

Years ago, PMA (Positive Mental Attitude) books were revealing time-old secrets of success. Over time, the titles of books moved to a very self-centred perspective of success. It went from We to Me. It wasn’t a beneficial change because the initial books were written form the perspective of enhancing communities.

That centric focus of being a pillar of your community and enhancing the lives of others through your rewards now appears to be about as old fashioned as making a telephone call with your cellphone.

We need to rethink success!

This article is written by or on behalf of an outsourced columnist and does not necessarily reflect the views of Castanet.


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About the Author

Mark has been an entrepreneur for more than 40 years. His experience spans many commercial sectors and aspects of business.

He was one of the youngest people to be appointed as a Fellow of the prestigious Institute of Sales and Marketing Management before he left the U.K. in 1988.

His column focuses on ways we can improve on success in our lives. Whether it is business, relationships, or health, Mark has a well-rounded perspective on how to stay focused for growth and development.

His influences come from the various travels he undertakes as an adventurer, philanthropist and keynote speaker. More information can be found on Mark at his website www.markjenningsbates.com

He is a Venture Partner with www.DutchOracle.com a global Alternative Investment company.

Mark Jennings-Bates:
[email protected]

Photo credit: www.SteveAustin.ca 

The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet does not warrant the contents.

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