More alert than ever

OK, I did it. I turned off all my alerts on my iPhone.

At the same time, I removed the Facebook App from my iPhone, and I am loving it. 

I, and many others, have witnessed adverts cropping up in our Facebook newsfeeds after a simple verbal discussion and I am a proponent of “targeting” from a marketing point of view.

It goes a little too far when Facebook starts to connect dots that I never thought they would — such as knowing where and how I use my credit card (even offline) and turning a discussion in to a re-targeting opportunity. 

Aside from that, I was just tired of the constant alerts and being suckered in to seeing who has just said what on Facebook.

It has led to a freeing up of time that I can be more productive with.

I have less personal face time with an iPhone as if that was ever going to be productive and more time looking at my wife’s beautiful face while she is talking to me instead of simply trying to get my attention. 

I know I am not the only one who has struggled with the vacuum that social media can draw you into, but it is refreshing to look around me instead of 12 inches in front of me. 

This week. I caught a segment on the news in Europe of a commuter who walked straight off the edge of a railway platform because he was walking and presumably having some intimate time with his favourite app.

Christmas is right around the corner; take a break, leave the phone in some other corner of your house perhaps.

This article is written by or on behalf of an outsourced columnist and does not necessarily reflect the views of Castanet.


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About the Author

Mark has been an entrepreneur for more than 40 years. His experience spans many commercial sectors and aspects of business.

He was one of the youngest people to be appointed as a Fellow of the prestigious Institute of Sales and Marketing Management before he left the U.K. in 1988.

His column focuses on ways we can improve on success in our lives. Whether it is business, relationships, or health, Mark has a well-rounded perspective on how to stay focused for growth and development.

His influences come from the various travels he undertakes as an adventurer, philanthropist and keynote speaker. More information can be found on Mark at his website www.markjenningsbates.com

He is a Venture Partner with www.DutchOracle.com a global Alternative Investment company.

Mark Jennings-Bates:
[email protected]

Photo credit: www.SteveAustin.ca 

The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet does not warrant the contents.

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