233496
When buying groceries are you loyal to one store or do you shop where the prices are lowest?
Loyal to one store 
24.97%
Where prices are lowest 
75.03%
Total Votes:  9595

When buying groceries are you loyal to one store or do you shop where the prices are lowest?

Poll: Grocery store loyalty

Almost two-thirds of Canadians say they have switched their primary grocery store in the past year to score better deals.

A new survey by Dalhousie University's Agri-Food Analytics Lab and marketing insights firm Caddle found that almost 30 per cent of respondents exclusively choose their grocery stores based on in-store discounts and promotions.

While in-store, the report found that almost 60 per cent of Canadians consistently seek discounted food products, with preferences for discounts on expiring or clearance items.

The study "underscores the importance for retailers to strategically prioritize discounting initiatives to remain competitive in an increasingly dynamic market," said Sylvain Charlebois, director of the Agri-Food Analytics Lab, in the report.

According to the survey, which was conducted through Caddle's platform, flyers remain the most common way for shoppers to discover discounts, followed by mobile apps and in-store signs.

"Discounts play a significant role in in-store selection and product purchases, with percentage discounts and loyalty rewards proving particularly attractive," the report said. "Therefore, grocery stores stand to benefit from prioritizing these types of promotions."

Loblaw-owned stores are the top destination for discounted food, the survey found, followed by Walmart and Costco.

The report said that fresh produce is the most-purchased discounted item, followed closely by meat products, packaged and canned goods, baked goods and dairy products.

The report also found that while food-rescue apps like Flashfood or Too Good To Go are gaining popularity, almost 58 per cent of shoppers have never tried them.

But among shoppers who have tried these apps, 95.1 per cent said they would recommend them to others. The primary motivation for using these apps was to save money.

The use of these apps highlights a growing market for "technology-driven savings" in grocery, the report said.

Have an opinion? Send it to [email protected]



Previous Polls

April 11, 2024 - 8889 votes
Do you have a family doctor?

Yes: 6752
No: 2137

April 10, 2024 - 8146 votes
Would you feel safe living a wooden highrise tower?

Yes: 1370
No: 6236
Unsure: 540

April 9, 2024 - 8602 votes
Are you concerned about your personal level of debt?

Yes: 4016
No: 3494
Have no debt: 1092

April 8, 2024 - 7847 votes
Do you support free transit for teens in your community?

Yes: 5191
No: 2320
Unsure: 336

April 6, 2024 - 9870 votes
Should B.C. supplement its own wildfire fighting resources with the Canadian Armed Forces more often?

Yes: 7929
No: 1498
Unsure: 443





Previous Poll Results

Do you have a family doctor?

Total Votes:  8889
Yes: 
75.96%
No: 
24.04%

» Previous Polls

Have an idea for a poll question?
Email us [email protected]


232474
232258
221329
234202