Penticton-based mass timber manufacturer Structurlam has welcomed Paul Drace as the company’s new vice president of sales for construction east division and industrial North America.
The fresh team member is based in Wisconsin and brings an extensive background in engineered wood, with experience working with major suppliers including Trus-Joist, Weyerhaeuser, RedBuilt and SmartLam.
In his new role, the VP will lead construction sales regions to drive sales efforts, promoting and expanding the company’s mass timber work.
“With a strong diverse background in engineered wood, Paul will be a tremendous asset to not only our sales team, but for our customer and technical services teams,” Paul Sehn, Structurlam’s senior vice president of sales & marketing said in a press release. “With Paul joining our sales leadership team, we will be able to bring heightened focus to Structurlam’s growth and advance the mass timber movement across North America.”
Structurlam describes its economic benefit as offering the ability to design, model and prefabricate the structural elements of a project offsite, accelerating on-site production schedule compared to traditional on-site building with steel and concrete.
The company has production facilities in Okanagan Falls, Penticton, Oliver and in Conway, Arkansas in the U.S.