Uptick in locals using personal care services, focusing on health with the added strain of the pandemic

Personal care booming

Casey Richardson

Some Penticton personal care businesses have been busier during the pandemic, with more requests from locals for appointments—to the point they’ve added extra employees and hours to balance out the influx.

“We’re actually not sure why, but you know there’s speculation out there, it’s people are looking after themselves. People are thinking about their health,” Charene Cerutti, the clinic manager for Renew Laser and Skin Clinic said.The clinic has seen more people coming in for health treatments, skincare, beauty appointments, anything to do a little something for themselves.

“People are looking to feel better and I think it really is all about you because you’re not doing it for other people. You’re doing it so when you look in the mirror or when you see yourself on video, you feel good about yourself and it’s not a noticeable thing, but it’s everything.“

Joshua L'Heureux, a massage therapist and owner of Advance Therapies, said that ‘it’s been insane’ with how busy his practice has been.

“I would say that initially, I was really nervous when we returned to work in June, I expected it to be really slow,” he explained, adding that he even had opened up his practice again to new patients, expecting to not have as much business as before. Instead, the opposite happened.

“At this point now, I've got one other staff member that works for me and we're both overbooked. He's booking six to eight weeks in advance, which prior to the pandemic he may have been booking three-ish weeks in advance. I’m booked up until the end of May at this point.”

The Okanagan Chiropractic Clinic has also seen an increase in people looking for appointments, seeing more strain on individuals’ bodies.

“This pandemic has affected everybody, even if things are going well for you. You’re stressed to get your groceries and so people are sensing that, feeling that. When you’re under mental stress, people will see their chiropractor as they do more with your physio, massage, other health care practitioners for sure,” Dr. Adam Konanz, a chiropractor & co-owner of the Okanagan Chiropractic Clinic said.

L'Heureux added that a few of his patients are complaining of just being worn down.

“So their normal aches and pains feel more severe than they would.”

And the reduced capacity rules have moved the business to open up for longer hours and extra days, but even then people are needing to wait longer than usual to get an appointment.

“We’re limited to what we can book. We’ve chosen to only run two doctors at a time, normally we would do three. We used to be open five days a week, now we’re open seven,” Konanz said. “Normally you’d get in in a few days, sometimes that might be next week because our capacity has been limited.”

“We’re probably pulling in more, so therefore we extended the hours. We’re definitely booking more in advance,” Cerutti added.

L'Heureux has even received a bit of blowback from some people who haven't been able to book an appointment with him right away, explaining that he’d like to make sure his current client’s health needs are taken care of first.

All the business owners added that they are grateful to see so much local support throughout the pandemic, working to do their best in getting everyone in while following proper protocols and extra cleaning measures.

“All of us business owners are doing what we can, but our staff are working extra hard ...They should get some credit for sure,” Konanz said.

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