Photo: BC Care Providers Association

A woman spending time with a senior during the holiday season.

The third annual 'Gift of Time' has launched throughout the province, to give support to seniors who are living alone during the holiday season.

While December usually sparks festive joy leading up to Christmas Day and New Year's Eve, for seniors who might be socially isolated it can feel like the total opposite.

The BC Care Providers Association (BCCPA) is encouraging individuals to participate in giving the 'Gift of Time' to ensure seniors feel happy during the holidays.

“Each year as the festive season approaches, we hear stories about socially isolated seniors who are distressed knowing that the winter weather conditions will make it difficult to keep connections with family members and companions,” said BCCPA CEO Daniel Fontaine.

“Therefore, all of us should consider giving a small amount of time to make a connection with a senior who spends far too much time on their own. That gift of time can go a long way to brightening the lives of so many.”

A study conducted by Canada’s National Seniors Council and the U.S. Senate Aging Committee suggests that social isolation can be equivalent to smoking 15 cigarettes in one day.

In the U.K., the government has a 'Minister of Loneliness' to tackle the health impacts associated with social isolation. “Government policy makers already understand the costs of social isolation,” said Fontaine.

“Now we need to convince them of the benefit of investing in initiatives that enhance quality of life among frail and elderly seniors.”

The campaign will take place throughout December to raise awareness and urge community members to reach out and give time to those who need it most.

More information on how to get involved is available, here.