Loblaw launching online marketplace, including new brands

Photo: The Canadian Press

A man leaves a Loblaws store in Toronto.

Loblaw Companies Ltd. is introducing an online marketplace that will include brands and products that it has not traditionally sold.

The online marketplace will include new vendors available through Loblaw's PC Express service.

The retailer says the third-party companies will be introduced in five expanded categories at the launch.

Loblaw says the offerings will go beyond its current in-store selections with brands like Umbra and Lennox Furniture Inc.

The new products will include additional items for baby, toy, home, kitchen and pet categories.

The company says products will be delivered direct to home, or available for in-store pickup and will earn PC Optimum points.

"Millions of Canadians visit our stores and online shops weekly, looking for inspiration and convenient access to food, home and health products," said Garry Senecal, chief customer officer at Loblaw.

"Through this expanded PC Express offering, we will provide them with a curated, edited assortment of products that complement their current shop, from some exciting new vendors."