Photo: Contributed

Big White Ski Resort is getting some big press in advance of the upcoming ski season.

Ski Magazine, the world’s largest-selling ski magazine with more than 1.5 million readers, put Big White on the cover of its latest issue, which takes a look at North America’s best resorts.

The cover shot is of Todd Avison skiing down the slopes. Geoff Holman took the photograph.

“Special thanks to Katie Balkwill and many of the Big White team members who help get early access to the slopes for Geoff and the models each year,” Big White vice-president Michael J. Ballingall said in a press release.

“You can’t make the front cover if we don’t get a great shot, and we can’t get a great shot without the help of the community.”