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How important is a good — let’s rephrase that and say great — marketing plan in selling your home?
In reality, the marketing plan is everything. If sticking a sign up on your lawn or putting your home on the MLS were enough, realtors would not exist. And if they did, they certainly wouldn’t be spending any money on marketing the homes they have been hired to represent.
Of course, you can sell a home without marketing. It happens. However, it’s not just about selling your home at any price. Anyone can do that. It’s about selling a home for all it’s worth.
Anyone can give a product away – however only a true sales professional can sell it for top dollar, in a reasonable period of time, and with the least amount of hassle.
The key to selling for top dollar is exposure.
This is not only true in real estate, but with any product or service. The more buyers you can attract, the more competition among buyers and the higher the price. Or, the more volume you sell, depending on your ultimate goal.
Since every home is special – the big box volume selling does not or should not apply.
The more expansive the exposure for your home, the more buyers are attracted. The more buyers who are attracted to your home, the better opportunity you have to attract more than one buyer at a time – hopefully generating what seller’s desire most: the multiple offer.
Even if multiple offers are not achieved, with more exposure you still have a better opportunity to attract that one perfect buyer who wants your home very much and is willing to pay a good price for it.
Either way, the seller achieves the desired result: selling for more money, in less time, with the least amount of hassle.
Statistics show that by listing your home with a qualified real estate professional, you will net more money in the pocket at the end of the sale than by selling your home on your own.
Furthermore, hiring a realtor with a poor marketing plan may return similar results. It’s all about the exposure. When choosing your realtor, ensure they have a solid home selling system that returns consistent, trackable results.
Your home is likely one of your largest assets – ensure you entrust your home's marketing and ultimate sale with a full time, full service professional and get the return on investment you deserve.
This article is written by or on behalf of an outsourced columnist and does not necessarily reflect the views of Castanet.
