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Should movie theatres be allowed to operate right now in BC?

Poll: open the theatres?

A trade organization representing Canada's movie theatres is calling on British Columbia health officials to explain why cinemas in the province can only open if they're operating as restaurants or bars.

Nuria Bronfman, executive director of the Movie Theatre Association of Canada, says COVID-19 guidelines that allow theatres to project sporting events on the big screen, but not movies, "highlights the kind of absurdity of what's happening" in the province.

The frustration comes as B.C. leaders have allowed gyms, restaurants and bars to stay open, but forced movie theatres to close last November.

Vancouver's Rio Theatre is moving forward with plans to reopen on Saturday by pivoting its business to operate as a bar. The city's Hollywood Theatre made a similar move in December.

Those sorts of creative rebrandings were applauded by the province's Health Ministry in a statement on Wednesday that recognized those in "the arts and culture sector who have worked hard to find new ways to reinvent themselves during the pandemic."

Bronfman says the trade group takes issue with suggestions that movie theatres should be embracing "ingenuity in order to survive."

"Most movie theatres don't have liquor licences, and they are on the verge of shutting their doors forever," she says.

Read more.

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