November 27, 2019, Kelowna, BC —- Twirling Umbrellas is proud to launch a revitalized website for the Kelowna Yacht Club.

Twirling Umbrellas developed the new site to communicate the excitement of membership and its unique benefits while showcasing community events. While a traditional yacht club could seem intimidating, the creative team at Twirling Umbrellas ensured the website is approachable and community-focused.

“With our website being a key resource for both our members and the community, it was important that we engaged a local company who understood our organization’s vision, values and goals and were able to capture this,” Thom Killingsworth, Executive Director of Kelowna Yacht Club, explains. “Throughout the process, the team at Twirling Umbrellas was professional, resourceful and delivered on their commitment to refreshing our brand.”

Twirling Umbrellas understood that The Kelowna Yacht Club is more than Canada’s largest fresh-water marina. With roots dating back decades, they’ve become a community fixture that extends well beyond boating and socializing. As a non-profit organization, the KYC is an anchor to the community and their new website showcases that.

With friendly copy, and fresh, modern design, Twirling Umbrellas streamlined the user experience for members and non-members alike. The new site displays everything that people can do on the lake and in the clubhouse. All the classic necessities for a yacht club like moorage information and current weather conditions remain, but now there’s a greater focus on how people can become part of this growing lakeside community.

To see the new website, sail over to kelownayachtclub.com.

About Twirling Umbrellas

Twirling Umbrellas is a digital agency, based in downtown Kelowna. Their energized team focuses on transforming brands and using the web to make people’s lives better. Twirling Umbrellas works with local and international clients, from progressive start-ups to large public corporations. They specialize in web design, search engine optimization and digital marketing for brands with ambition.