Celebrated Indigenous Artist to appear in West Kelowna during Canadian Tour

Oct 15, 2020

Award-winning Indigenous artist Idris Hudson has been chosen as the featured Okanagan resident artist at Syilx Trail Gift Store and Gallery for the last half of October 2020, opening Saturday, October 17th through Saturday, October 31st.

The feature appearances will honour the 1st anniversary of Idris’ TSOUL therapeutic fragrances, a hand-blended luxury collection of the traditional Medicine Wheel essential oils. Cedar, sweetgrass, tobacco leaf and sage are the base notes for each carefully crafted luxury fragrance, diffuser oil and calmative, self-care body sprays.

Guests can purchase and sample the brand new Fall 2020 Fragrance Collection before anyone else, while viewing a limited touring collection of pieces from his debut showing, “The Symbol of Unconditional Love, which launched in Vancouver Summer 2019. Textured wearable art in the form of masks and accessories will be on display beside canvas pieces featuring metallic epoxy resin castings, wood and reflectives. Touring pieces will rotate each Saturday, so art lovers can enjoy a new visual experience weekly. Very limited pieces will be available for sale through the gift store.

For the families with children, Idris will debut a very limited edition collection of glow-in-the-dark resin jewelry with mixed media that young ones will enjoy, beginning Saturday, October 24th. Add some fun fur, hand-painting, shinies, glowies and possibly googly eyes. Just in time to accessorize the perfect costumes with a glow. Idris will be in store on Saturday, October 24th to launch the jewelry, and Friday, October 30th for a Night Before Halloween Family Glow event to help match the right glowing piece with their costumes! Personalizing will be available on-site.

Confirmed dates where Idris will be appearing in store are:

Saturday, October 17th - First Collection Release, Sampling - 2pm-5pm
Saturday, October 24th - Art Rotation, Glow Launch, Sampling - 2pm-5pm
Friday, October 30th - Family Glow Event, Sampling - 2pm - 6pm

Media Requests / Interviews - [email protected] - www.idrishudson.com

Syilx Trail Gift Store and Gallery Manager - Cori Dee
Phone (778) 755-5686
Email [email protected] - www.syilxtrail.com
Address 217 - 525 Highway 97 South

Located in the Okanagan Lake Shopping Centre on Tsinstikeptum Indian Reserve No. 10. The space is beside the Snc?wips Heritage Museum.


Idris Hudson is a steadfast advocate and activist who uses a language of visual art, fragrance and music to foster compassionate reconciliation.

His fearless approach to sharing stories caught the public attention during a 2016 TEDx Talk, ‘Consciousness Is Irreversible’, which challenges the stigma toward homeless citizens, mental illness and addiction.

Idris was invited to serve as a Grand Marshall of the 2019 Vancouver Pride Parade, an honour to the 50th Anniversary of the historic Stonewall riots that began the global LGBT rights movement. His ongoing work with the survival sex work and harm reduction communities earned him a City of Vancouver StandOUT award for Community Education.

Fall 2020 will see Idris continue to translate his hope through a series of pop-up art and fragrance events throughout BC, finishing in West Vancouver, Fall 2021. www.idrishudson.com


The Syilx Trail Gift Store and Gallery is at the heart of the beautiful Okanagan Valley located at Lake Okanagan Shopping Mall on Westbank First Nation lands, unceded traditional territories of the Syilx People. Newly open since February 2020, the spectacular Westbank First Nation owned showspace has already been nominated for a Greater Westside Board of Trade Award for Indigenous Business.

Syilx Trail is a diverse intergenerational sustainable community business that is interested in building relationships and partnerships with the general public at large to promote the cultural and artistic experience of our Syilx culture that we are so proud of. The artists they feature are given space to showcase their work to a larger audience, empowering creators with opportunity not often available.


‘The Symbol Of Unconditional Love’ (TSOUL) was created in 2018 by Canadian Indigenous Artist Idris Hudson. The TSOUL logo is an interpretive piece to provoke conversation and challenge systemic oppression. This identifier can be found on a variety of artworks, clothing, fragrances and jewelry which support Indigenous / POC / LGBT youth-at-risk.


The touring collection introduces the art of laser acrylic embedded in metallic epoxy resin and natural fibres. These contemporary techniques have been applied to canvas, clothing & accessories. Each one of a kind piece features the signature TSOUL identity, carrying the message of reconciliation and unconditional love. A very limited small collection of original works will be available for collector purchase.

The olfactory art that Idris is most known for will be available to the public beginning October 1st, in the form of hand-blended fragrance and luxury aloe sanitizers built according to the Medicine Wheel. The TSOUL self-care line is carefully prepared using the most powerful absolute essential oils which are calmative, grounding and balancing. Cedar, sweetgrass, sage and tobacco leaf are the base for all TSOUL products, furthering the conversation of Indigenous healing in Canada.

Media Requests / Interviews - [email protected]

Syilx Trail Gift Store and Gallery Manager - Cori Dee
Phone (778) 755-5686
Email [email protected]
Address 217 - 525 Highway 97 South

Company Contact Information:

Company: TSOUL
Contact Name: Idris Hudson
Contact Email: [email protected]
Company Website: www.idrishudson.com

Submit a Press Release

Submit your press release to the Castanet Press Room to communicate your message to the Okanagan's largest online audience. With over 380,000 unique visitors weekly, the Press Room is an effective way to make an announcement with impact.

Disclaimer: All press releases are reviewed by Castanet staff before going live. From the time you submit your press release, please allow up to 48 hours for your release to go live.

Submit a Press Release