Brad Pitt is now on China's version of Twitter, and his first enigmatic tweet drew thousands of comments. Just as mysteriously, it later disappeared.
The actor's verified Sina Weibo account sent the message Monday: "It is the truth. Yup, I'm coming." That was forwarded more than 31,000 times and netted over 14,000 comments, many expressing surprise. He gathered more than 100,000 followers.
But by Tuesday morning the tweet had disappeared, and a standard message read "He hasn't tweeted yet." The number of his followers kept growing, however.
It was unclear whether the deletion was the work of Pitt and his PR team or Chinese censors. Chinese censors regularly delete tweets and even accounts that they deem sensitive. The government requires Sina and other Internet companies to do this in-house at their own cost, under threat of fines and shutdowns if they fail.
A request for comment from Pitt's manager was not immediately answered.