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Trump gears up for election

President Donald Trump has named former digital adviser Brad Parscale as campaign manager of his 2020 re-election campaign.

In a statement, the Trump campaign said Parscale will lead "advanced planning" for the 2020 effort, and that the campaign will also be engaged in the 2018 midterm elections — which are shaping up to be a challenging environment for Republicans.

Trump has left little doubt about his intentions to seek re-election. He filed the paperwork to organize his re-election committee on the same day as his inauguration, held his first campaign rally on Feb. 18, 2017, in Florida, and has mused publicly about would-be Democratic challengers.

Parscale, an Austin-based digital consultant and ally of Trump son-in-law and senior adviser Jared Kushner, ran the Trump campaign's digital operations in 2016, which included sophisticated social media targeting. He previously worked for the Trump Organization.

Parscale has long been close with the Trump family, a priority for the president as he begins planning his re-election strategy, according to a person familiar with the campaign planning but not authorized to speak publicly about private discussions.

Starting in 2011, Parscale had done some web design work for the Trump family— including the president's real estate firm and his son Eric Trump's charity — before Kushner hired him for the campaign.

The two men helped craft the 2016 team's digital strategy, which has been widely credited for helping Trump pull off his upset victory. Paracale also established close ties with Eric Trump and his wife, Lara, who in turn was hired by Parscale's Texas-based digital firm.

Working with Kushner, Parscale and Katie Walsh, then the chief of staff of the Republican National Committee, served as de-facto campaign managers, overseeing nearly all aspects of campaign.



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