Media Cooler recently won Accelerate Okanagan's Jump:Start:Challange. As Jeff Keen, CEO of Accelerate Okanagan says “The Jump:Start:Challenge aims to get companies investment ready. The tools, resources and mentorship the finalists received over the nine weeks of the competition have proven to be invaluable to the entrepreneurs in their efforts to secure funding and grow their companies,”.
Media Cooler (www.mediacooler.com) is based in Kelowna and has developed software that provides a searchable database of publisher's content (articles and images). It them allows that content to be licensed for a small fee.
I sat down with Alison Yesilcimen last week to talk about her company, the win, and the future of online content.
In the age of blogs, branded content, newsletters, etc Media Cooler is a way for smaller organizations to access and use top notch content without having to pay the full expense of hiring a journalist to create something original. One of their first clients is the Toronto Star: www.starcontentmarketplace.com
As the overall winner Media Cooler will also receive access to Accelerate Okanagan’s Venture Acceleration Program, which helps high potential technology companies accelerate their growth and maximize their opportunity.
An investor-ready pitch competition, the Jump:Start:Challenge is designed specifically to help technology companies and entrepreneurs raise investment to finance their growth, increase their revenues and drive market share.