UPDATE 4:45 p.m. - Crews have safely rescued a man from the rocks above Okanagan Lake near Trader's Cove.
Following his rescue, Larry Brown explained to Castanet what happened after his canoe was blown into the rocks.
"I got halfway up the hill and realized there was no way I was going to make it up, so I turned around to go back down and it was all loose shale and stuff so there was no way I could get back down," said Brown
"I just hugged a bush and waited for these guys to come. They got here pretty quick, got me up pretty quick. I'm a happy camper."
Firefighters are preparing to perform a high angle rescue from a cliff off Westside road near Trader's Cove to help a man who is stranded on a set of rocks on Okanagan Lake.
The 45-year-old man was by himself in a canoe when the boat crashed into the rocks.
Doug Brown said he dropped his friend off at Bear Creek at 11:30, 12 o'clock Wednesday.
The wind must have pushed him into the rocks," said Brown.
"He's okay. He's just up away from the water 50 to 100 feet above the water."
Brown said his friend (Larry Brown - no relation) beached the canoe, tried to climb up and got stuck on the rocks.
Couldn't go up, couldn't go down.
His friends tell Castanet that he called for help after he ran aground, however, they were unable to get down the hill from Westside Road to save him.
Castanet will have more information as it becomes available.
--- With files from Carmen Weld