Bows for Belle

Traci Jeeves is hoping 'Belle Bows' will keep people talking about road safety.

The orange, magnetic decals that go on the back of a vehicle are in honour of Isabelle Bourroughs, 66, who died after being struck by a vehicle while on the job last year.

After Bourroughs' death, co-workers started wearing bows on their lapels, but Jeeves said they wanted to do more.

Jeeves, owner of Okanagan Traffic Control, said her team wanted the conversation of road safety to continue, so they came up with the idea Belle Bows.

The bows are the same orange colour that flaggers and construction workers wear.

“The safety of our construction workers is why we're there of course. Everyday we worry about our safety,” said Jeeves, adding the tragic loss of Bourroughs drove the safety message home.

“We just loved her so much we just felt we wanted something to start a conversation, so we called it the Belle Bow in her honour and we just want everyone to be reminded go slow in construction zones,” said Jeeves. “We are hoping these Belle Bows make everyone more aware of the hazards on the roadway.”

The first batch of bows were snapped up quickly, so Jeeves is having more made.

“I can't believe how many emails I have from people requesting a Belle Bow, and they are not even printed yet,” she said.

Anyone who wants a Belle Bow can contact Jeeves at 250-546-8017 or by email at [email protected]

Bourroughs was struck by a 75-year-old man.

There is no word if the unidentified man will face charges in relation to the incident.

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