RCMP in Vernon and around the province will be focusing their attention on distracted drivers Friday.
Vernon RCMP spokesman, Gord Molendyk, says the one day blitz, 'Get Your Loved Ones Home Safe,' is a perfect tie-in with Valentine's Day.
"One of the reasons for it of course is the high number of deaths that occur every year as a result of people on phones and texting," says Molendyk.
"One of the stats for this area, the Southern Interior, every year an average of 34 people die in distracted driving related crashes. What they are trying to get everybody to do is put your phone aside, don't look at it, don't pay attention to it and get home safe for that day and maybe get people thinking about it."
Molendyk says RCMP members will be out in force that day looking for all distracted drivers.
"They may be driving around, they may be standing at intersections, they could be using a number of different methods to find people who are operating cell phones and texting while driving," says Molendyk.
"We are trying to be as creative as we can so we don't stand out. A lot of people see a police vehicle they put their phone down or don't look as obvious, however, if you drive around your city in your own vehicle with trying too hard you will see a number of people on their cell phone or texting while driving."
He also reminds drivers that texting or using a phone while at a stop light is also illegal since you are still operating a motor vehicle.
Friday's initiative is a joint effort with the BC RCMP and ICBC.