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Salvation Army behind in donations

Donations to the Vernon Salvation Army are lagging behind what they were at this time last year and only about 40% of the targets set you for the holiday season.

Community Ministries Director, Dave MacBain, says the annual kettle drive has received about $60,000 of the $140 targeted to date while the overall campaign including internet and mailouts has raised about $179,000 of its $460,000 target.

"We're definitely behind and that's a concern," says MacBain.

He says their largest food drive of the year, put on by Vernon realtors also fell short.

McBain says with 50 fewer realtors in the city that translated into fewer routes and fewer donations - down from 20 tons a year ago to 16 tons this year.

"Donations in food is down, donations in cash is down but we're confident if we let the public know that they will come through and assist. People always come through when they know there is a need."

On a positive note McBain says the Vernon Salvation Army I-Kettle campaign is number one in Canada.

"People in the area seem to be intrigued to donate on-line and get their receipt right away."

You can click here to donate directly on-line.

Money and food donated now will not only help those at Christmas but will also allow the Salvation Army to plan through the first several months of 2014..

"This is the one big push we have each year," says McBain.

"We can plan better for programs if we know what funds we have coming for the year. If we don't get enough we will have to ask again later with something like a Christmas in July."

A Castanet poll at the start of the Kettle campaign in late November suggested three quarters of respondents planned to make a donation to the Salvation Army.

 

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