Vernon and North Okanagan
Okanagan men get 'Dragon' offers
Oct 9, 2013 / 11:02 pm
UPDATE October 9 11:00 p.m.:
Both Okanagan men were successful in their pitches to the 'Dragons.'
Armstong's Mark Hanson made a deal with two dragons, David Chilton and Bruce Croxon, to get $150,000 investment in exchange for a 9 percent royalty in his business.
Vernon's Frank Deiter made a deal with Jim Treliving for exactly what he was asking for, $300,000 for a 50 percent share of his business.
You can watch the episode here.
3:15 p.m. update:
Wednesday night's episode of Dragons' Den is actually featuring two North Okanagan entrepreneurs. Frank Deiter and his Mobile Juice Factory as described below will appear, as well as Armstrong's Mark Hanson and Modern Waste Products’ flagship product, the BinPak Compactor.
“It was intimidating to enter the Dragons’ Den and be faced with the questions from the panel," shares Hanson.
“However, the show presented us with a tremendous opportunity to market the BinPak to a new audience and investment group. It’s a challenge I happily accepted.”
The BinPak transforms waste management, by offering businesses a way to save on their waste removal costs as well as enhancing workplace safety.
The BinPak is the same size as a standard waste bin but holds up to six times the amount of trash. By being able to hold more waste, it means fewer trips for disposal trucks.
Vernon entrepreneur and apple juice aficionado Frank Deiter is making his national TV debut this week.
He was selected to “pitch” his Mobile Juice Factory to the ‘Dragons’ on CBC’s Dragons’ Den airing Wednesday, October 9, at 8 p.m.
Deiter, the founder of Okanagan Spirits in downtown Vernon, said he saw a need to use and not throw out all the fruit and apples that get destroyed every year in North America and the Okanagan.
“What we are doing is wasting apples, lots and lots fall to the ground, and because of the restrictions on the fresh fruit market as to colour and size we just throw them away, a lot of them.
Apples do not grow that way, sometimes they are bigger, sometimes they are smaller, sometimes they might have a scratch or a bruise and the fresh fruit markets like Save-on-Foods will not accept that,” shares Deiter from his hotel room in London, England.
He is adamant that we need to have a purpose for these ‘not good enough apples’ and that there is a serious problem with our local ‘juice’ businesses.
“You know SunRype is using concentrate from China to make apple juice and we are throwing apples away, something is wrong with that,” says Deiter with fervor.
The SunRype website states:
“SunRype 100% Not From Concentrate Apple Juice is a "not from concentrate product". The apples are harvested and shipped to our facility for processing and packaging. SunRype's manufacturing facility is located in a region that has access to a good supply of apples. However, SunRype also manufactures juices that contain juices from concentrate.”
Deiter worries that our local farmers are losing valuable profits and wasting product.
“If the farmer were to deliver those ‘not perfect’ apples to the packing house they would get charged back a sorting fee for having to sort out the ‘not good’ apples. So instead of making money on those apples they get charged.
The qualities of the apples are actually very good. They are just too small, or too big or the wrong colour to fit under the category of which you can sell to the fresh fruit market.
So, now I can make them money. I go into these orchards and I juice these apples.
When I am gone I leave behind a completely finished product nicely packaged with a good shelf life that you can sell and actually make a profit on.”
If you are interested in seeing the Mobile Juice Factory in operation yourself, Deiter will be joining Hazeldell Orchard, the Chef’s Association and the Kelowna Food Bank on October 19 to juice all the orchards apples and create a healthy local product for Kelowna’s Food Bank.
“I have strong ethics. I am passionate with my conviction to reduce food wastage and to help entrepreneurs,” says Deiter.
Three Mobile Juice Factory units sold during 2012 and are still operating in Southern Ontario, and British Columbia’s Vancouver Island and Okanagan Valley.
The Bag-In-Box packaging the inventor uses was awarded 2013 Food Innovation Award from Ontario Farm Fresh Marketing Association.
Deiter of course couldn’t share whether a ‘Dragon’ chooses to invest in his businesses, but he did share what it was like being on the show.
“Intimidating, the first ten seconds I thought I would die or sh%t my pants, after the first ten seconds I was pretty cool,” laughs Deiter.
DRAGONS’ DEN is filmed in Toronto, and airs Wednesdays at 8 p.m. and Sundays at 9 p.m. on CBC.
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