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Ad Fool - Jarrod Thalheimer

Trust you?

May 23, 2012 / 5:00 am

So who do you trust? Your friends? Family? Some deeply baritoned news anchor? Maybe that friendly kid at the gas station with the disconcertingly large goiter bulging on his neck? It’s a big question really. Daily, we’re called upon to make snap decisions about many different...

The smell of anarchy?

May 16, 2012 / 5:00 am

Ahh, yes the intoxicating romance of revolution. Surely you know of the feeling. The shouts of the rushing crowds, the roar of the cannons, bombs and destruction galore as dictatorships finally crumble and fall, allowing hope to emerge once more from peoples long denied its healthy embrace. The...

Not racist, just stupid

May 9, 2012 / 5:00 am

I was an actor once. Not famous (obviously) or even that particularly good but I was indeed a bona fide, union card-carrying actor. In fact, you may remember me from such stellar films as Inferno der Flammen, a direct-to-video German feature where I portrayed a non-essential helicopter pilot...

Leechvertising

May 2, 2012 / 5:00 am

Photo: Contributed Do you know Ashley Madison? How about Noel Biderman? Not ringing any bells? Okay, I’ll give you a hint: they’re kind of the same person. You see Noel Biderman is the dude that went and founded a website to help folks cheat on their spouses. He...

Cookies & boobs: people love them

Apr 25, 2012 / 5:00 am

The male fascination with breasts is fairly understandable, at least to my mind. When it comes to guys, the triumvirate of awesome almost always includes food, sex and sports. And the female breast is just about the most perfect example ever of something that covers off all three baseline...

Zoom-zoom? More like doom-doom...

Apr 18, 2012 / 5:00 am

Pity poor Mazda. It’s been a long time since they set the world on fire with such cutting-edge vehicular cool as the RX-7, or even their chirpy cute little ragtop Miata. These days Mazda looks more like a tired senior that can’t even be bothered to brand his North American auto fleet...

Being evil

Apr 11, 2012 / 5:00 am

“Don’t be evil” – that’s the informal corporate motto famously adopted by Google as a way to supposedly self-check their expected dominance in the technological universe. Steve Jobs derided the motto as something along the lines of BS, but to be fair, he was pretty...
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Jon Bon Jovi presents....Advil

Apr 4, 2012 / 5:00 am

I used to know about things. At least, I thought I knew about things. If you’d have come across me in the eighties I could have spent many hours educating you on the Way. Things. Were. I mean it. I could have held court on stuff like style (neon duds, off-the shoulder shirts for girls, and...

Tights in a teapot

Mar 28, 2012 / 5:00 am

Who or what is the next big thing? It’s a good question really, because if you actually know the answer (and on a consistent basis) you could become a very wealthy individual indeed. In most cases though, the rest of us are left to guessing. And you can’t make a living on guesses,...

Real kings

Mar 21, 2012 / 5:00 am

I just signed myself up for a subscription to Vanity Fair magazine. Well, um, I only just got my first issue of Vanity Fair. I actually signed up for the subscription during what feels like the Bush administration when you figure how long it’s literally taken to start receiving something...

Bransonland

Mar 14, 2012 / 5:00 am

Okay, can there be a cooler billionaire in the world than Richard Branson? Can there? It’s crystal clear that good old Uncle Warren (Buffet) has gone senile. First he’s complaining that he doesn’t pay enough in tax and now he’s “forgetting” to pay it at all,...

The little amazing show

Mar 7, 2012 / 5:00 am

It’s the big events that usually get all the attention. That long planned trip to Disneyland, maybe a Neil Diamond concert (talk about velvet tones in tight pants.....) or even a naked yoga session with Kim Kardashian. We all tend to gauge or plot our life by these...

Being cosmopolitan

Feb 29, 2012 / 5:00 am

If the notion of being cosmopolitan could be epitomized by an individual you’d be hard pressed to find a better candidate than the late Farrokh Bulsara. Now you might know Farrokh better by the band he helped found, Queen. Farrokh personified the very essence of being free of local,...

Women as sex toys

Feb 22, 2012 / 5:00 am

I love toys. In fact, even as a fully grown adult male, I find that I enjoy time spent inside a Toys'R'Us just as much as I enjoy being inside a pub or bar. More even. For whatever reason, when it comes to my pleasure centres, age has not dimmed the appeal of Hot Wheels, Lego, train...

More Superbowl ads: Part 2

Feb 15, 2012 / 5:00 am

So here we are, a solid week past and the story, at least ad-wise, is still the Clint Eastwood spot. Kind of amazing when even something as simple as a Knute Rockne-type rah-rah speech can be parsed and dissembled the way this one has. Word is Clint even donated his fee from the spot. Well good...

SuperBowl Ads 2012: Part I

Feb 8, 2012 / 5:00 am

Well the big game is now done and gone, the prizes have been awarded (BTW, sweet ride Mr. Manning) and poor Tim Brady must be forced to contemplate his fate whilst staring at the reflection of his supermodel wife in one of the three rather gargantuan Super Bowl rings he already has. Hey,...

Ice to Eskimos

Feb 1, 2012 / 5:00 am

Ice to Eskimos. Way back when, that was the saying. If you were so good at sales that you could sell anything, you were said to be able to sell “ice to Eskimos.” Now, before I go any further, I do have to mention that according to some, the term “Eskimo” is currently off...

Killer jeans

Jan 25, 2012 / 5:00 am

  Rebellion used to be so easy. All you had to do was grow your hair long, ride a motorcycle or cuss a lot in public. Maybe get an earring, a tattoo or even just start dressing really dark or slutty. Finding some small (or large) way in which you could effectively “stick it to the...

Buy XXX....or else!

Jan 18, 2012 / 5:00 am

I just viewed what could be some of the cheapest, funniest, most overtly skeevy TV commercials ever produced. The objective, physical quality of them is one thing but for me, the truly dirty aspect actually lays in the sales pitch clearly delivered to sods like me: buy this all-new product or...

The best advertising idea....ever!

Jan 11, 2012 / 5:00 am

  I’ve got the best advertising idea ever. Really – I do. But before I get to it I have to explain where it came from first. You see, it all started with Facebook. Now, as we are routinely told, Facebook almost completely rules the world. Don’t think so? Well, talk...
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About the author...

My qualifications? Who am I to critique commercial advertisement? I have no degree in marketing. I don't work for an ad agency. I'm not an advertising professional. I am barely qualified to judge an Oreo stacking contest. Who do I think I am?

I am a target and I have been shot at by advertisers every single day of my entire life. Sales pitches are a part of living, and as a raging consumer taught to accumulate stuff and needing only a semi-good reason to do so means I'm more than qualified.

When Heinz introduced colored ketchups I bought purple and green. When Coke added vanilla I got a case. Crest puts whitening in the toothpaste and I'm brushing my teeth. Create a new package and I jump up and down. I can't help it. I'm an AdFool.

Jarrod Thalheimer is a freelance writer living in Kelowna who spends far too much time watching television and movies. He can be reached at jarrod@littlebluetruck.com

Visit Jarrod's website at www.adfool.com

 

 



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The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet presents its columns "as is" and does not warrant the contents.



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